Problem: Philips' Digital+ app for expectant parents had inconsistent UI, fragmented flows, and no shared visual language. Process: With developers and senior UX designers, I ran user testing, stakeholder interviews, wireframes, and prototype iterations. Solution: A coherent component system, clearer hierarchy, and refined visual quality across the experience. Impact: 178% higher user satisfaction in Philips' official usability tests; three redesigned ad placements now programmed for launch.

Problem: Philips design teams lacked clear documentation for ads, mockups, and design system usage, which slowed cross-functional work. Process: With engineers and senior designers, I documented the design system, ad-format guidelines, and full design process for Digital+. Solution: A living guide covering accessibility, components, and the ad pipeline end to end. Impact: adopted across teams as the canonical reference for pregnancy and postpartum journeys.

Problem: Marketing and LiveOps at Philips spent hours manually creating ads with the right formats, partner logos, and export settings. Process: I designed and built Frozone, a fully local internal tool with 36+ features that auto-generates ready-to-use creatives. Solution: Handles partner logo placement, brand-safe color rules, batch export, and frosted-bar variations from a single interface. Impact: cut creative production time by 95%, turning hours of manual work into minutes.

Problem: Campaign and partnership teams at Philips needed high-fidelity Pregnancy+ mockups but lacked Figma seats or design support. Process: I built MockUps Maker, a creative automation tool generating iOS and Android mockups in seconds, fully aligned with the design system. Solution: Excel integration, sponsor logo library, and Figma-component output that works without extra seats. Impact: marketing teams now ship polished mockups independently, at no design cost.

Problem: Producing on-brand ad creatives at scale was a slow, manual process for Philips marketing. Process: I designed an internal AI-powered creatives generator integrating DALL-E and SORA, with style controls tuned to Digital+ brand visuals. Solution: Marketing teams can now test creative variations rapidly without involving design every time. Impact: faster ad iteration cycles, designers freed for higher-value work, and reduced creative bottlenecks.

Problem: The L'OR Barista line needed a more compact, sustainable double-capsule machine for space-constrained European kitchens. Process: I contributed to industrial design and engineering, prototyping in 3D CAD and exploring colors, materials, and finishes within manufacturing and sustainability constraints. Solution: A machine just 8 cm wide, the thinnest in its class, built with 80% reused parts from existing platforms. Impact: launched as the L'OR Barista Petite, now available across Europe.

Problem: Cities increasingly face flooding, debris-clogged drainage, and crushed-pipe failures from heavy rainfall and modern urban loads. Process: I redesigned a modular stormwater management system focused on durability, maintenance, and failure modes, validated through engineering review and load simulation. Solution: A modular system that withstands 70 tons of load and filters rainfall up to 110 mm/hour. Impact: robust infrastructure designed for the exact conditions cities need it for.

The Museon Omniversum needed an iconic animal mascot for a football-team exhibition that would engage families and children. I designed and modelled a Capybara Champion character, refining geometry for 3D production and exhibition display. The character anchored the exhibition's visual identity. Impact: shipped as a physical exhibit piece (under NDA until 2030).

Problem: Card games tend to feel too complex for casual play or too shallow for serious players. Process: As founder of BekFlip Games, I designed Billion Battles end-to-end: rules, mechanics, artwork, packaging, and the Kickstarter campaign. Solution: A fast-paced RPG card game balancing combat with deck-building, packaged for global shipping. Impact: 150% funded on Kickstarter in 3 days, shipped to 20+ countries, earned 'Project We Love' status, and validated demand with 100+ backers as a solo founder.

The original SteamBox lunchbox heated unevenly, leaving cold spots that frustrated daily users. I redesigned the inner container to improve steam circulation, using a gas-permeable, waterproof material and reworked geometry. Built CAD prototypes, ran client presentations, and tested the design through 3D-printed iterations. Impact: improved steam permeability by 70%, achieving more uniform heating and a stronger user experience for hot food on the go.

Combining LED light therapy with athletic wear meant solving a contradiction: stretchability wants loose structures, electronics want stability, comfort wants softness. I researched materials and designed a custom stretch pattern, integrating LEDs, conductive threads, and Arduino Lilypad into a wearable sleeve. Hands-on prototyping and stretch testing drove the design. Impact: achieved +150% stretchability while keeping LEDs functional, packaged as an expo-ready wearable concept.

Designing a kids' outdoor game requires removing every layer of confusion — children disengage instantly when rules feel unclear. In a university–BS Toys collaboration, I designed Pals & Palms, a pirate-themed outdoor game with simple rules, repeatable play loops, and self-teaching mechanics. I led ideation, prototyping, packaging, and presentation. Impact: won #1 Product at the IDE Expo and was selected by BS Toys for further consideration.

Designed a strategic board game with a YouTube blogger theme for GoodBrelok's merchandise line. Built rules, game pieces, packaging, and brand visuals to appeal to social-media-savvy younger players. Impact: launched commercially through GoodBrelok store.

Designed an epic fantasy battle board game with a giant playing field, 87 character/magic/monster cards, 16-sided dice, and 5 game modes. Led product design from concept to packaging for MysteryShack via GoodBrelok. Impact: released and sold via Aliexpress and GoodBrelok.

Designed a Monopoly variant set in the Gravity Falls universe — covering board, cards, and packaging. Created for fans of the Disney series, balancing recognisable visuals with original game mechanics. Impact: launched commercially through MysteryShack via GoodBrelok.

Designed a 25-paired-letter card game for kids with attention disorders, where players form the longest word possible. I used AI-generated illustrations for fast iteration and built simple visual rules that work for kids without strong reading focus. Impact: released through GoodBrelok and Dextra Association.

Designed and produced licensed merchandise visuals for Warner Brothers properties through GoodBrelok's official partnership. Created prints, packaging, and product layouts at scale. Impact: shipped across hundreds of merchandise products available through GoodBrelok's catalogue.

Designed an original merchandise collection for GoodBrelok including print designs, packaging, and product visuals across apparel and accessories. Impact: released as a commercial GoodBrelok collection.

Designed event merchandise for Dextra Fest including apparel prints, packaging, and event-specific visual identity. Impact: distributed at the event and through associated channels.

Designed an apparel collection for GoodBrelok with original illustrations and print designs across multiple products. Impact: released as a GoodBrelok collection.

Designed a 'Care Sign' merchandise product line including graphics and presentation. Impact: released as part of GoodBrelok's catalogue.

Created illustrations and contributed story-writing for children's and young-adult books published through GoodBrelok. Combined classical illustration with layout work for printed editions. Impact: published as part of GoodBrelok's book catalogue.

Designed promotional prints and packaging for products connected to major entertainment brands sold through GoodBrelok's catalogue. Worked across concept, illustration, and layout. Impact: shipped across hundreds of merchandise products.

Tech media outlet AiKakProsto needed exciting future-phone concepts to drive engagement on stories about emerging technology. I designed 8 photorealistic future smartphone renders for top brands (Samsung, Apple, Xiaomi, Huawei, Redmi), exploring under-screen cameras, diamond camera decks, F1-edition designs, pop-up cameras, and ultra-symmetric layouts. Built in Fusion 360 and rendered in KeyShot. Impact: concepts featured across global tech media and YouTube creators with audiences in the millions.

Abakus School needed consistent campaign visuals across digital and print for course launches, season sales, and social media across 216 locations. I designed promotional posters, banners, Instagram and Facebook posts, and event campaigns aligned to the academic tone. Impact: campaigns reached the school's 50,000+ student audience across 216 locations, supporting enrolment and event attendance.

Designed a UI concept for Abakus Mental Math School's digital experience supporting children aged 7–15 in their mental arithmetic courses. Built clean, kid-friendly layouts with clear progress tracking and gamification elements in Figma. Impact: concept used as a reference for digital direction.

My first design role: localising graphic novels by removing original lettering and replacing it with Russian translations that matched the original art's style and constraints. Worked across typography, layout, and visual consistency in Photoshop. Impact: ~400 pages localised across multiple published graphic novels — foundational training in visual precision and editorial design.

Researcher and founder Luciana Duarte needed a bilingual portfolio and research hub to communicate her work on sustainable fashion and Amazonian value chains. Over a year, I built a bold, editorial web experience with rainforest-referencing typography, structured sections for consultancy, press, publications, blog, and a PhD-thesis countdown. Impact: launched a working platform balancing activist messaging with accessibility for journalists, companies, and students.

A massage practice in The Hague was juggling fragmented bookings, no clear identity, and disconnected client communication. I designed a new visual identity and logo, then built a SimplyBook-integrated digital booking system with cross-booking across treatments, multi-language support, and Google Maps/Calendar integration. Impact: turned scattered admin into a smooth, professional experience for the salon and its clients.

Ken Asia is a leading mining engineering and surveying firm in Kyrgyzstan needing a clear corporate web presence. I designed and built a structured website covering technical documentation services, mineral extraction methods, and environmental design. Impact: launched as the company's primary digital presence.

Dextra Holland exports Dutch goods (cheeses, tulips, delicacies) to Kyrgyzstan and needed a full e-commerce platform. I designed and built a complete online shop with product catalog, cart, checkout, payment gateway, order management, customer accounts, and analytics. Impact: shipped as the company's main retail channel for Dutch goods in Kyrgyzstan.

A Dutch dentist's existing website was slow, hard to navigate, and didn't reflect their Mondrian-inspired brand. I redesigned the site with a modern layout, using the brand's signature primary colours and grid composition. Impact: faster, clearer site that better represents the practice to prospective patients.

A family-run coffeehouse operating since 1978 needed a website that captured its warmth and supported online ordering. I designed a redesigned web experience with brand identity, a menu section, online order page, and tested a lighter variant before settling on a warmer palette. Impact: launched as the cafe's primary online presence.

A bike repair and resale company needed a website reflecting both quality and personality. I explored two visual versions — a darker modern palette and a neobrutalism-style saturated approach — to find the right brand voice. Added a battery-repair service page and Aldo bike model showcase. Impact: improved their online presence to attract more customers.

A top Ukrainian agro-producer in the Dnipro region needed a clear bilingual website showcasing wheat and agro-culture services. I designed a modern, branded site with a custom logo and clear product-and-service navigation. Impact: launched as the company's primary digital presence to attract international buyers.

Tripp3r needed a travel planner mobile app with a bright, branded interface for planning journeys across 12 stations. I designed wireframes from paper sketches into Adobe XD, including departure/arrival selection, map routing, transfer points, landmark info, line-by-line views, and PDF export. Added CO2-saving info to nudge sustainable travel. Impact: shipped as Tripp3r's main planning experience.

A yoga instructor in The Hague needed a simple website with class schedule and booking. I built a clean, calm-looking site with class info and integrated booking. Impact: launched as her client-facing online presence.

Problem: Reusable packaging loyalty programs were hard to read at scale. Operators needed clearer ways to monitor cup issue, returns, savings, and reuse cycles. Process: I designed the PackBack dashboard for PackPerks, with configurable KPI hierarchy, an AI chatbot for insights, and a member-facing mobile app. Solution: Operational data became scannable and actionable for franchise managers. Impact: deployed at Burger King as PackPerks' first major rollout.

Problem: Most people can't tell a scam apart from a legitimate message before clicking, paying, or sharing info. Process: I designed DoubleCheck, a scam-detection assistant that scores manipulation language, identity mismatches, payment patterns, and link cues, then explains why each is suspicious. Solution: An app that teaches users to recognize the pattern, instead of giving a binary 'scam' or 'safe' verdict. Impact: waitlist active; users build their own pattern recognition over time.

Most weather apps reduce conditions to dry numbers. I designed and self-coded Terra Weather: a forecast experience driven by a dynamic 3D city diorama that reacts to real conditions (rain, snow, wind, time of day). Built the interface, visuals, and the logic translating forecast data into a living scene. Impact: launching on App Store — demonstrates end-to-end product and engineering capability.

A concept mobile app combining hometown exploration with NFT-style digital treasures. I designed AR mechanics, glass-morphism UI, infinity-scroll home screens, NFT collection integration, and AI photo recognition. Impact: shipped as a concept design demonstrating playful product thinking and modern mobile aesthetics.

Designed mobile game UI for a card-drawing strategy game with party and online modes. Built a retro 2D style with glowing effects, balancing nostalgic visuals with modern interaction patterns. Impact: shipped as concept design demonstrating game UI direction.

My own studio website needed to communicate work and personality without imitating standard portfolio templates. I built a Framer-based site with parallax animations, glowing process page, order form in card layout, and upcoming-news blog. Impact: live as my primary professional presence.

A welfare-monitoring dashboard for poultry farms — combining audio anomaly detection, motion index, egg counts, and mortality data into a single welfare score. Designed for farmers to quickly understand flock health at a glance.

Brand identity and marketing website for NetjesZijn, a Dutch cleaning service. Built a calm, professional visual system focused on trust — including logotype, photography direction, and a Framer site.

Brand identity and logo system for MyLeveling, a supplement brand positioning itself as 'more than supplements'. A bold, geometric mark that pairs upward growth with structural strength.