At Philips, I designed internal tools and workflow systems for partner-facing campaigns. The Digital+ team produced ad assets for 10+ partner brands (Adidas, Babylist, Bayer, HelloFresh, Amazon) and the existing process was manual, slow, and inconsistent. I rebuilt the workflow end-to-end, including the asset-generation tool, the design system documentation, and the partner-logo library that ties them together.

The result: a self-service tool that lets non-designers (campaign managers, partnership leads) produce on-brand assets without a designer in the loop. Single-asset production dropped 95%; the team's overall ad output tripled. The first three redesigned ad placements are now in production at Philips.