Problem: Philips' Digital+ app for expectant parents had inconsistent UI, fragmented flows, and no shared visual language. Process: With developers and senior UX designers, I ran user testing, stakeholder interviews, wireframes, and prototype iterations. Solution: A coherent component system, clearer hierarchy, and refined visual quality across the experience. Impact: 178% higher user satisfaction in Philips' official usability tests; three redesigned ad placements now programmed for launch.

Problem: Philips design teams lacked clear documentation for ads, mockups, and design system usage, which slowed cross-functional work. Process: With engineers and senior designers, I documented the design system, ad-format guidelines, and full design process for Digital+. Solution: A living guide covering accessibility, components, and the ad pipeline end to end. Impact: adopted across teams as the canonical reference for pregnancy and postpartum journeys.

Problem: Marketing and LiveOps at Philips spent hours manually creating ads with the right formats, partner logos, and export settings. Process: I designed and built Frozone, a fully local internal tool with 36+ features that auto-generates ready-to-use creatives. Solution: Handles partner logo placement, brand-safe color rules, batch export, and frosted-bar variations from a single interface. Impact: cut creative production time by 95%, turning hours of manual work into minutes.

Problem: Campaign and partnership teams at Philips needed high-fidelity Pregnancy+ mockups but lacked Figma seats or design support. Process: I built MockUps Maker, a creative automation tool generating iOS and Android mockups in seconds, fully aligned with the design system. Solution: Excel integration, sponsor logo library, and Figma-component output that works without extra seats. Impact: marketing teams now ship polished mockups independently, at no design cost.

Problem: The L'OR Barista line needed a more compact, sustainable double-capsule machine for space-constrained European kitchens. Process: I contributed to industrial design and engineering, prototyping in 3D CAD and exploring colors, materials, and finishes within manufacturing and sustainability constraints. Solution: A machine just 8 cm wide, the thinnest in its class, built with 80% reused parts from existing platforms. Impact: launched as the L'OR Barista Petite, now available across Europe.

Problem: Cities increasingly face flooding, debris-clogged drainage, and crushed-pipe failures from heavy rainfall and modern urban loads. Process: I redesigned a modular stormwater management system focused on durability, maintenance, and failure modes, validated through engineering review and load simulation. Solution: A modular system that withstands 70 tons of load and filters rainfall up to 110 mm/hour. Impact: robust infrastructure designed for the exact conditions cities need it for.

Problem: Card games tend to feel too complex for casual play or too shallow for serious players. Process: As founder of BekFlip Games, I designed Billion Battles end-to-end: rules, mechanics, artwork, packaging, and the Kickstarter campaign. Solution: A fast-paced RPG card game balancing combat with deck-building, packaged for global shipping. Impact: 150% funded on Kickstarter in 3 days, shipped to 20+ countries, earned 'Project We Love' status, and validated demand with 100+ backers as a solo founder.

The original SteamBox lunchbox heated unevenly, leaving cold spots that frustrated daily users. I redesigned the inner container to improve steam circulation, using a gas-permeable, waterproof material and reworked geometry. Built CAD prototypes, ran client presentations, and tested the design through 3D-printed iterations. Impact: improved steam permeability by 70%, achieving more uniform heating and a stronger user experience for hot food on the go.

Combining LED light therapy with athletic wear meant solving a contradiction: stretchability wants loose structures, electronics want stability, comfort wants softness. I researched materials and designed a custom stretch pattern, integrating LEDs, conductive threads, and Arduino Lilypad into a wearable sleeve. Hands-on prototyping and stretch testing drove the design. Impact: achieved +150% stretchability while keeping LEDs functional, packaged as an expo-ready wearable concept.

Designing a kids' outdoor game requires removing every layer of confusion — children disengage instantly when rules feel unclear. In a university–BS Toys collaboration, I designed Pals & Palms, a pirate-themed outdoor game with simple rules, repeatable play loops, and self-teaching mechanics. I led ideation, prototyping, packaging, and presentation. Impact: won #1 Product at the IDE Expo and was selected by BS Toys for further consideration.

Designed a strategic board game with a YouTube blogger theme for GoodBrelok's merchandise line. Built rules, game pieces, packaging, and brand visuals to appeal to social-media-savvy younger players. Impact: launched commercially through GoodBrelok store.