✦ BECK PRAT DESIGN ✦ LET'S WORK!

Hi! I’m Beck

Product & UX Designer
B2B tools, partner-facing workflows, and operational dashboards

B2B design tools for partner-branded Workflows

B2B design tools for partner-branded Workflows

Internal Tool

Design System

B2B Workflow

AI-Integrated

Partner-Facing

At Philips, I designed internal tools and workflow systems for partner-facing campaigns. The Digital+ team produced ad assets for 10+ partner brands (Adidas, Babylist, Bayer, HelloFresh, Amazon) and the existing process was manual, slow, and inconsistent. I rebuilt the workflow end-to-end, including the asset-generation tool, the design system documentation, and the partner-logo library that ties them together.


The result: a self-service tool that lets non-designers (campaign managers, partnership leads) produce on-brand assets without a designer in the loop. Single-asset production dropped 95%; the team's overall ad output tripled. The first three redesigned ad placements are now in production at Philips.

Request Design Process →

Role

UX Product Designer

Duration

Feb 2025

Dec 2025

Outcome

Single asset: 95% faster

Team output: 3×

Tools

Figma, Figma Make,

v0, Cursor, Antigravity

Analyst

Product manager

Partners

Selectable Role Cards

Confidence Before Sending

Reduced Cognitive Load

Clarifying permission, scope, & sharing routes in Miro

B2B SaaS

Permissions & Access

Information Architecture

Mental Models

Miro's sharing modal compresses several different decisions into one surface: who you invite, what they can do, where that access applies, and which link you copy. The system is powerful, but the mental model is hard to predict — and in collaborative B2B tools, unclear sharing means accidental over-access, blocked collaborators, and lost trust. I redesigned the flow to make each decision visible and sequential, without removing any capability.

Request Design Process →

Role

UX Product Designer

Duration

2 weeks

Tools

Figma, Figma Make,

Claude

Selectable Role Cards

Confidence Before Sending

Reduced Cognitive Load

Clarifying permission, scope, & sharing routes in Miro

B2B SaaS

Permissions & Access

Information Architecture

Mental Models

Miro's sharing modal compresses several different decisions into one surface: who you invite, what they can do, where that access applies, and which link you copy. The system is powerful, but the mental model is hard to predict — and in collaborative B2B tools, unclear sharing means accidental over-access, blocked collaborators, and lost trust. I redesigned the flow to make each decision visible and sequential, without removing any capability.

Request Design Process →

Role

UX Product Designer

Duration

2 weeks

Tools

Figma, Figma Make,

Claude

Industrial Product Design - Industrial Product Design - Industrial Product Design - Industrial Product Design - Industrial Product Design

Industrial Product Design - Industrial Product Design - Industrial Product Design - Industrial Product Design - Industrial Product Design

Industrial Product Design - Industrial Product Design - Industrial Product Design - Industrial Product Design - Industrial Product Design

@L'OR Barista Sublime (due to NDA))

Engineering the solution, designing the experience

Engineering the solution, designing the experience

With a focus on co-creation and sustainability, my industrial design projects at The Hague University pave the way for the future of user-centered solutions. My journey includes hands-on projects with external clients, and an individual project that showcases my expertise:

Industrial Product Design Projects

Industrial Product Design Projects

L'OR Barista Petite
Thinnest Double Capsule Machine

[NDA until 2034]

RedLight Strip

Sport wear with stretchable LEDs

Red Light Strip

Sport wear with stretchable LEDs

BillionBattles

RPG Card Game on Kickstarter [NEW]

RedLight Strip

Sport wear with stretchable LEDs

SteamBox Plus

Smart lunch box with gas permeable material

Pals & Palms

Outdoor game

for BS Toys

Capybara Champion

Model for Museon Omniversum exhibition

[NDA until 2030]

Storm Rider
Durable Storm Water Management system

Philips AdWise+

Digital Products and Design Workflow

[NDA until 2036]

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@QuickBikeRepair website 2023

Crafting Digital Experiences That Resonate

With my extensive experience and technical knowledge, I opened my web design studio in the Netherlands, where I've helped numerous businesses and individuals establish their online presence:

web design projects

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Graphic Design • Graphic Design • Graphic Design • Graphic Design • Graphic Design • Graphic Design • Graphic Design • Graphic Design

@Journal 1&2 2019

Design that Tells Your Story

Design that stands
the test of time

My Graphic Design work represents my love for art, creativity, and visual communication. From creating advertising campaigns to designing logos and branding materials, I am always excited to bring your ideas and story to life through my work:

My Graphic Design work represents my love for art, creativity, and visual communication. From creating advertising campaigns to designing logos and branding materials, I am always excited to bring your ideas and story to life through my work:

graphic design projects

graphic design projects

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Special Projects | Special Projects | Special Projects | Special Projects | Special Projects | Special Projects | Special Projects

@Gravitypoly 2017

Color Outside the Lines, Design Beyond the Box.

The thrill of creating something new and useful is what drives me to apply my skills in a variety of projects. Whether it's designing board games, smartphones concepts, or animated short films, I put my effort to gain unique experience:

SPECIAL DESIGN PROJECTS

Board Games

Awarded

Short Films

Tech

Concepts

Board Games

Awarded

Short Films

Tech

Concepts

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Connect & Collab

I welcome new opportunities and connections with open arms. If you're interested in discussing a project, sharing your work, or simply want to introduce yourself, feel free

to get in touch anytime.

@ Pratov Design 2015-2026

Connect & Collab

I welcome new opportunities and connections with open arms. If you're interested in discussing a project, sharing your work, or simply want to introduce yourself, feel free

to get in touch anytime.

@ Pratov Design 2015-2026