PackPerks extends Burger King SmartBin return flow from a one-time deposit refund into an app-free loyalty loop. The core problem was that users could return a cup and get reimbursed, but had no strong reason to come back, track progress or choose rewards. I explored reward concepts, tested QR versus NFC, mapped user trust issues and designed a QSR-focused web app and dashboard around clear rewards, cup progress, direct-refund fallback and measurable return behaviour.

bol.com sellers face repeated compliance work because the same manufacturer, document and safety data is often entered product by product. I mapped this as a data-model problem, then designed a supplier-facing compliance workspace around reusable data tiers, AI-assisted prefill and clear task flows. The final concept included a dashboard, saved-data library, product compliance pages, conflict resolution and submission tracking.

Card games tend to feel too complex for casual play or too shallow for serious players. As founder of BekFlip Games, I designed Billion Battles end-to-end: rules, mechanics, artwork, packaging, and the Kickstarter campaign. A fast-paced RPG card game balancing combat with deck-building, packaged for global shipping. 150% funded on Kickstarter in 3 days, shipped to 20+ countries, earned 'Project We Love' status, and validated demand with 100+ backers as a solo founder.

Researcher and founder Luciana Duarte needed a bilingual portfolio and research hub to communicate her work on sustainable fashion and Amazonian value chains to journalists, companies, and academics. Over a year, I built a bold, editorial web experience with rainforest-referencing typography and structured sections for consultancy, press, publications, blog, and a PhD-thesis countdown. A living platform balancing activist messaging with editorial clarity. Launched and active.

Philips' Digital+ app for expectant parents had inconsistent UI, fragmented flows, and no shared visual language. With developers and senior UX designers, I ran user testing, stakeholder interviews, wireframes, and prototype iterations. A coherent component system, clearer hierarchy, and refined visual quality across the experience. 178% higher user satisfaction in Philips' official usability tests; three redesigned ad placements now programmed for launch.

Most weather apps reduce conditions to dry numbers. I designed and self-coded Terra Weather: a forecast experience driven by a dynamic 3D city diorama that reacts to real conditions (rain, snow, wind, time of day). Built the interface, visuals, and the logic translating forecast data into a living scene. Launching on App Store — demonstrates end-to-end product and engineering capability.

Most people can't tell a scam apart from a legitimate message before clicking, paying, or sharing info. I designed DoubleCheck, a scam-detection assistant that scores manipulation language, identity mismatches, payment patterns, and link cues, then explains why each is suspicious. An app that teaches users to recognize the pattern, instead of giving a binary 'scam' or 'safe' verdict. Waitlist active; users build their own pattern recognition over time.

Philips design teams lacked clear documentation for ads, mockups, and design system usage, which slowed cross-functional work. With engineers and senior designers, I documented the design system, ad-format guidelines, and full design process for Digital+. A living guide covering accessibility, components, and the ad pipeline end to end. Adopted across teams as the canonical reference for pregnancy and postpartum journeys.

Marketing and LiveOps at Philips spent hours manually creating ads with the right formats, partner logos, and export settings. I designed and built Frozone, a fully local internal tool with 36+ features that auto-generates ready-to-use creatives. It handles partner logo placement, brand-safe color rules, batch export, and frosted-bar variations from a single interface. Cut creative production time by 95%, turning hours of manual work into minutes.

A massage practice in The Hague was juggling fragmented bookings, no clear identity, and disconnected client communication. I designed a new visual identity and logo, then built a SimplyBook-integrated digital booking system with cross-treatment booking, multi-language support, and Google Maps and Calendar integration. A single touchpoint where clients book, the salon manages capacity, and the brand reads as professional. Replaced scattered admin with a smooth, owner-operated system.

MRKT originally used a template-style landing page with repetitive sections, weak hierarchy and popup-heavy flows that created friction before users could understand the actual SaaS value. I analysed competitor platforms, user attention flow and CTA blockers, then rebuilt the experience around clearer messaging, faster scanning and feature-focused sections. The redesigned website now explains the platform’s AI trading tools directly through the interface and guides users toward the core product more clearly.

Miro sharing is powerful, but permission, scope and link type were compressed into one modal, making access outcomes hard to predict. I analysed user feedback, Miro’s own access rules and the current sharing flow, then redesigned the experience around three clearer decisions: permission, scope and access route. The concept makes access levels visible, separates link types and moves board access into progressive disclosure to reduce ambiguity without reducing product capability.

Designed a UI concept for Abakus Mental Math School's digital experience supporting children aged 7–15 in their mental arithmetic courses. Built clean, kid-friendly layouts with clear progress tracking and gamification elements in Figma. Concept used as a reference for digital direction.

A welfare-monitoring dashboard for poultry farms — combining audio anomaly detection, motion index, egg counts, and mortality data into a single welfare score. Designed for farmers to quickly understand flock health at a glance.

The L'OR Barista line needed a more compact, sustainable double-capsule machine for space-constrained European kitchens. I contributed to industrial design and engineering, prototyping in 3D CAD and exploring colors, materials, and finishes within manufacturing and sustainability constraints. A machine just 8 cm wide, the thinnest in its class, built with 80% reused parts from existing platforms. Launched as the L'OR Barista Petite, now available across Europe.

The original SteamBox lunchbox heated unevenly, leaving cold spots that frustrated daily users. I redesigned the inner container to improve steam circulation, using a gas-permeable, waterproof material and reworked geometry. Built CAD prototypes, ran client presentations, and tested the design through 3D-printed iterations. Improved steam permeability by 70%, achieving more uniform heating and a stronger user experience for hot food on the go.

MyLeveling's supplement packaging needed to translate the brand identity to a shelf context, where it had to communicate quality and category in under three seconds against louder competitor packaging. I extended the brand identity to packaging with focus on clarity, hierarchy, and shelf presence, designing across product variants. Packaging that holds its own in a crowded category and reads as confident, not loud. Shipped across the product line and used as the visual standard for new variants.

My own studio website needed to communicate work and personality without imitating standard portfolio templates. I built a Framer-based site with parallax animations, glowing process page, order form in card layout, and upcoming-news blog. Live as my primary professional presence.

Combining LED light therapy with athletic wear meant solving a contradiction: stretchability wants loose structures, electronics want stability, comfort wants softness. I researched materials and designed a custom stretch pattern, integrating LEDs, conductive threads, and Arduino Lilypad into a wearable sleeve. Hands-on prototyping and stretch testing drove the design. Achieved +150% stretchability while keeping LEDs functional, packaged as an expo-ready wearable concept.

Campaign and partnership teams at Philips needed high-fidelity Pregnancy+ mockups but lacked Figma seats or design support. I built MockUps Maker, a creative automation tool generating iOS and Android mockups in seconds, fully aligned with the design system. Excel integration, sponsor logo library, and Figma-component output that works without extra seats. Marketing teams now ship polished mockups independently, at no design cost.

Children's and young-adult books published through GoodBrelok needed illustration and editorial layout that combined classical craft with print production constraints. I created illustrations and contributed story-writing across multiple books, working from concept through finished layout for printed editions. Complete book interiors and covers ready for commercial publication. Published as part of GoodBrelok's book catalog, contributing to early-career illustration foundation.

Tech media outlet AiKakProsto needed exciting future-phone concepts to drive engagement on stories about emerging technology. I designed 8 photorealistic future smartphone renders for top brands (Samsung, Apple, Xiaomi, Huawei, Redmi), exploring under-screen cameras, diamond camera decks, F1-edition designs, pop-up cameras, and ultra-symmetric layouts. Built in Fusion 360 and rendered in KeyShot. Concepts featured across global tech media and YouTube creators with audiences in the millions.

Abakus School needed consistent campaign visuals across digital and print for course launches, season sales, and social media across 216 locations, without a dedicated marketing design team. I designed promotional posters, banners, Instagram and Facebook posts, and event campaigns aligned to the school's academic tone and age-mixed audience. A repeatable visual system for ongoing campaigns. Reached the school's 50,000+ student audience across 216 locations.

ReBalans had a cold, generic identity that did not reflect the warm salon atmosphere or help attract new clients. I researched competitors, salon mood and client feedback, then developed a softer visual direction around an RB flower mark, warm natural colours and calm wellness imagery. The final system included a logo, service menus, QR flyers, promo banners and seasonal offers. In demo testing, the new style improved recognition and raised promo engagement by 30%.

MyLeveling needed a distinct identity for a new supplement brand entering a crowded wellness market. I researched athletic, bio-hacking and performance-focused users, studied competitor brands, then explored colour systems, typography and logo directions. The final identity uses a sharp ML symbol, clean grotesque typography and blue accent details across packaging and merchandise. The new style helped the brand launch with a clearer, more ownable look.

Cities increasingly face flooding, debris-clogged drainage, and crushed-pipe failures from heavy rainfall and modern urban loads. I redesigned a modular stormwater management system focused on durability, maintenance, and failure modes, validated through engineering review and load simulation. A modular system that withstands 70 tons of load and filters rainfall up to 110 mm/hour. Robust infrastructure designed for the exact conditions cities need it for.

A Dutch dentist's existing website was slow, hard to navigate, and failed to reflect their Mondrian-inspired brand. Patients struggled to find information about treatments and booking. I redesigned the site with a modern layout using the brand's signature primary colours and grid composition, then rewrote the structure around patient priorities. A faster, clearer site that signals modern care while honoring the brand's design heritage. Improved first-impression for prospective patients.

A bike repair and resale company needed a website reflecting both quality and personality. The previous identity felt generic and didn't communicate craft. I explored two visual directions, a darker modern palette and a neobrutalism-style saturated approach, to find the right brand voice. Added a battery-repair service page and an Aldo bike model showcase. A confident, on-brand website with clear service paths. Improved their online presence to attract more local customers.

Warner Brothers properties needed Russia-market merchandise visuals that respected the original IP while adapting to local retail channels and production constraints. Through GoodBrelok's official partnership, I designed and produced licensed merchandise visuals for multiple WB properties, working across prints, packaging, and product layouts at scale. A library of compliant, on-brand product visuals deployable across the catalog. Shipped across hundreds of merchandise products.

GoodBrelok needed an original streetwear merchandise line that didn't rely on existing licensed IP but could still command shelf attention against import brands. I designed an original collection covering print designs, packaging, and product visuals across apparel and accessories, building a consistent visual identity unique to the line. A self-owned streetwear collection with cohesive visual language. Released commercially through GoodBrelok and circulated in the Russian merchandise market.

Tripp3r needed a travel planner mobile app with a bright, branded interface for planning journeys across 12 stations. I designed wireframes from paper sketches into Adobe XD, including departure/arrival selection, map routing, transfer points, landmark info, line-by-line views, and PDF export. Added CO2-saving info to nudge sustainable travel. Shipped as Tripp3r's main planning experience.

A yoga instructor in The Hague needed a simple website with class schedule and booking, replacing a shared platform that diluted her independent brand. I built a clean, calm-looking site with class information, instructor positioning, and integrated booking flow. A focused single-instructor presence that reads as professional and inviting. Launched as her primary client-facing channel and freed her from the shared platform.

Card-drawing mobile strategy games often look identical (dark, gold-trimmed, generic medieval). I wanted to explore whether retro 2D aesthetics could feel modern and playful instead. I designed the mobile UI for a card-drawing strategy game with party and online modes, building a retro 2D style with glowing effects and balanced interaction patterns. A complete game UI concept differentiated from genre defaults. Shipped as a portfolio concept demonstrating game UI direction.

Netjes Zijn needed a new identity that instantly communicated cleaning, trust and professionalism while still reflecting the company’s values and story. I researched the cleaning-service market, mapped the client’s requirements and explored many logo directions before building a clean NZ mark with sparkle and cleaning cues. The identity was tested on business cards and small merchandise. The first card batch matched the intended user perception and gave the brand a clearer, more memorable look.

Designing a kids' outdoor game requires removing every layer of confusion — children disengage instantly when rules feel unclear. In a university–BS Toys collaboration, I designed Pals & Palms, a pirate-themed outdoor game with simple rules, repeatable play loops, and self-teaching mechanics. I led ideation, prototyping, packaging, and presentation. Won #1 Product at the IDE Expo and was selected by BS Toys for further consideration.

Dungeon-crawler board games either intimidated newcomers with rule complexity or bored experienced players with shallow modes. I designed an epic fantasy battle board game with a giant playing field, 87 character/magic/monster cards, 16-sided dice, and 5 distinct game modes spanning beginner to advanced play. Led product design from concept through packaging. A scaling dungeon-crawler with longevity built in. Released and sold through Aliexpress and the GoodBrelok catalog.

GoodBrelok's merchandise line needed a board game that connected with younger, social-media-aware audiences who were ageing out of traditional Monopoly. I designed a strategic board game with a YouTube blogger theme, building rules, game pieces, packaging, and brand visuals to feel recognizable to the target audience. A complete commercial board game product. Launched commercially through the GoodBrelok store and the broader Russian merchandise network.

Ken Asia, a leading mining engineering and surveying firm in Kyrgyzstan, lacked a clear corporate web presence to communicate its technical services to international clients. I designed and built a structured website covering technical documentation services, mineral extraction methods, and environmental design, with clear navigation for procurement decision-makers. A serious B2B web presence aligned with industry credibility. Launched as the company's primary digital channel.

A top Ukrainian agro-producer in the Dnipro region needed a clear bilingual website showcasing wheat and agro-culture services to attract international buyers, distinct from local-only competitors. I designed a modern, branded site with a custom logo and clear product-and-service navigation, structured for buyer due diligence. A bilingual digital presence that reads as serious agro export, not a local farm shop. Launched as the company's primary digital channel for international outreach.

NetjesZijn, a Dutch cleaning service, needed a brand identity and marketing website that built trust without resorting to generic stock-photo aesthetics common in the industry. I designed a calm, professional visual system including the logotype, photography direction, and a Framer site, anchored in clarity and quiet confidence. A brand and site that communicates reliability and care at first glance. Launched as the company's primary identity and customer-facing channel.

Gravity Falls fans wanted high-quality merchandise that respected the show's visual language, in a market where most licensed knockoffs felt cheap or generic. I designed a Monopoly variant set in the Gravity Falls universe, covering the board, cards, and packaging, balancing recognisable show references with original game mechanics for replayability. A complete fan board game that respects the source material. Launched commercially through MysteryShack and remains in catalog.

A family-run coffeehouse operating since 1978 needed a website that captured its warmth and supported online ordering, replacing an older site that felt outdated. I redesigned the web experience with refreshed brand identity, a menu section, an online order page, and tested a lighter variant before committing to a warmer palette. A site that reads as welcoming and family-run while supporting modern hospitality flows. Launched as the cafe's primary online presence.

Dextra Fest needed event merchandise that captured a single-event identity while still being wearable beyond the event itself. I designed apparel prints, packaging, and event-specific visual identity, balancing event-specific references with timeless wearability. A complete event merchandise line distributed on-site and through associated channels. Distributed at the event and absorbed into Dextra Association's broader merchandise activity.

Most location-based games feel either gambling-adjacent (lootboxes) or chore-like (Pokemon-Go fatigue). I wanted to explore whether NFT-style local exploration could feel playful instead. I designed AR mechanics, glass-morphism UI, infinity-scroll home screens, NFT collection integration, and AI photo recognition for treasure verification, structured around walking exploration of a user's own city. A complete concept app. Shipped as a portfolio concept demonstrating modern mobile design and product thinking.

Kids with attention disorders struggle with reading-heavy games but still want to play with peers. Existing card games either required strong reading or felt patronizing. I designed a 25-paired-letter card game where players form the longest possible word, using AI-generated illustrations for fast iteration and visually simple rules that work without strong reading focus. A short-attention-span-friendly card game with peer-play mechanics. Released through GoodBrelok and Dextra Association.

Russian-language graphic novel readers had limited access to high-quality localized titles. Existing translations often broke typography, layout, and visual consistency with the original art. My first design role: removing original lettering and replacing it with Russian translations that matched each book's art style, line weight, and pacing in Photoshop. Carefully relettered editions ready for publication. ~400 pages localized across multiple published graphic novels.

Dextra Holland exports Dutch goods (cheeses, tulips, delicacies) to Kyrgyzstan and lacked a full e-commerce platform to serve cross-border buyers. I designed and built a complete online shop with product catalog, cart, checkout, payment gateway, order management, customer accounts, and analytics. A working cross-border retail channel handling currency, language, and shipping logic. Launched as the company's main retail channel for Dutch goods in Kyrgyzstan.