FULL COLLECTION
Product UX Design Projects
A curated catalog of my work across product, brand, and digital experiences. Use filters or search to explore projects by focus or outcome.
Product
Industrial
UI
UX
Brand
Web
Graphic
Marketing
FULL COLLECTION
Product UX Design Projects
A curated catalog of my work across product, brand, and digital experiences. Use filters or search to explore projects by focus or outcome.
Product
Industrial
UI
UX
Brand
Web
Graphic
Marketing

B2B Operations Dashboard with AI Insights
bol.com sellers face repeated compliance work because the same manufacturer, document and safety data is often entered product by product. I mapped this as a data-model problem, then designed a supplier-facing compliance workspace around reusable data tiers, AI-assisted prefill and clear task flows. The final concept included a dashboard, saved-data library, product compliance pages, conflict resolution and submission tracking.
Request full case
Role
Product
UX
UI
Designer
Date
Outcome
Compliance dashboard, saved-data library
Tools
Figma, HTML/CSS, JavaScript, Cursor, Antigravity




B2B Operations Dashboard with AI Insights
bol.com sellers face repeated compliance work because the same manufacturer, document and safety data is often entered product by product. I mapped this as a data-model problem, then designed a supplier-facing compliance workspace around reusable data tiers, AI-assisted prefill and clear task flows. The final concept included a dashboard, saved-data library, product compliance pages, conflict resolution and submission tracking.
Request full case
Role
Product
UX
UI
Designer
Date
Outcome
Compliance dashboard, saved-data library
Tools
Figma, HTML/CSS, JavaScript, Cursor, Antigravity




Terra Weather: Living 3D Forecast
Most weather apps reduce conditions to dry numbers. I designed and self-coded Terra Weather: a forecast experience driven by a dynamic 3D city diorama that reacts to real conditions (rain, snow, wind, time of day). Built the interface, visuals, and the logic translating forecast data into a living scene. Launching on App Store — demonstrates end-to-end product and engineering capability.
Open case study
Role
Product
UX
UI
Designer
Date
Outcome
App, UI, 3D Render
Tools
Figma, Antigravity, Visual Code




Terra Weather: Living 3D Forecast
Most weather apps reduce conditions to dry numbers. I designed and self-coded Terra Weather: a forecast experience driven by a dynamic 3D city diorama that reacts to real conditions (rain, snow, wind, time of day). Built the interface, visuals, and the logic translating forecast data into a living scene. Launching on App Store — demonstrates end-to-end product and engineering capability.
Open case study
Role
Product
UX
UI
Designer
Date
Outcome
App, UI, 3D Render
Tools
Figma, Antigravity, Visual Code




DoubleCheck: Scam Detection Assistant
Most people can't tell a scam apart from a legitimate message before clicking, paying, or sharing info. I designed DoubleCheck, a scam-detection assistant that scores manipulation language, identity mismatches, payment patterns, and link cues, then explains why each is suspicious. An app that teaches users to recognize the pattern, instead of giving a binary 'scam' or 'safe' verdict. Waitlist active; users build their own pattern recognition over time.
Open case study
Role
Product
UI
UX
Designer
Date
Outcome
App, UI
Tools
Figma, Antigravity, XCode, LLM APIs




DoubleCheck: Scam Detection Assistant
Most people can't tell a scam apart from a legitimate message before clicking, paying, or sharing info. I designed DoubleCheck, a scam-detection assistant that scores manipulation language, identity mismatches, payment patterns, and link cues, then explains why each is suspicious. An app that teaches users to recognize the pattern, instead of giving a binary 'scam' or 'safe' verdict. Waitlist active; users build their own pattern recognition over time.
Open case study
Role
Product
UI
UX
Designer
Date
Outcome
App, UI
Tools
Figma, Antigravity, XCode, LLM APIs




AdWise: Design System Playbook
Philips design teams lacked clear documentation for ads, mockups, and design system usage, which slowed cross-functional work. With engineers and senior designers, I documented the design system, ad-format guidelines, and full design process for Digital+. A living guide covering accessibility, components, and the ad pipeline end to end. Adopted across teams as the canonical reference for pregnancy and postpartum journeys. Under NDA
Request full case - Philips employees only
Role
Product
Marketing
Brand
Designer
Date
Outcome
Design System, Internal Tool
Tools
Figma, Confluence, Jira




AdWise: Design System Playbook
Philips design teams lacked clear documentation for ads, mockups, and design system usage, which slowed cross-functional work. With engineers and senior designers, I documented the design system, ad-format guidelines, and full design process for Digital+. A living guide covering accessibility, components, and the ad pipeline end to end. Adopted across teams as the canonical reference for pregnancy and postpartum journeys. Under NDA
Request full case - Philips employees only
Role
Product
Marketing
Brand
Designer
Date
Outcome
Design System, Internal Tool
Tools
Figma, Confluence, Jira




Frozone: Creative Automation Tool
Marketing and LiveOps at Philips spent hours manually creating ads with the right formats, partner logos, and export settings. I designed and built Frozone, a fully local internal tool with 36+ features that auto-generates ready-to-use creatives. It handles partner logo placement, brand-safe color rules, batch export, and frosted-bar variations from a single interface. Cut creative production time by 95%, turning hours of manual work into minutes. Under NDA
Request full case - Philips employees only
Role
Product
Graphic
Marketing
Designer
Date
Outcome
Internal Tool, App
Tools
Figma, Figma Make, v0




Frozone: Creative Automation Tool
Marketing and LiveOps at Philips spent hours manually creating ads with the right formats, partner logos, and export settings. I designed and built Frozone, a fully local internal tool with 36+ features that auto-generates ready-to-use creatives. It handles partner logo placement, brand-safe color rules, batch export, and frosted-bar variations from a single interface. Cut creative production time by 95%, turning hours of manual work into minutes. Under NDA
Request full case - Philips employees only
Role
Product
Graphic
Marketing
Designer
Date
Outcome
Internal Tool, App
Tools
Figma, Figma Make, v0




Billion Battles: RPG Card Game
Card games tend to feel too complex for casual play or too shallow for serious players. As founder of BekFlip Games, I designed Billion Battles end-to-end: rules, mechanics, artwork, packaging, and the Kickstarter campaign. A fast-paced RPG card game balancing combat with deck-building, packaged for global shipping. 150% funded on Kickstarter in 3 days, shipped to 20+ countries, earned 'Project We Love' status, and validated demand with 100+ backers as a solo founder.
Open case study
Role
Product
Graphic
Marketing
Designer
Date
Outcome
Game Design, Physical Product, Brand/Visual
Tools
Figma, Adobe Suite, KeyShot, Procreate




Billion Battles: RPG Card Game
Card games tend to feel too complex for casual play or too shallow for serious players. As founder of BekFlip Games, I designed Billion Battles end-to-end: rules, mechanics, artwork, packaging, and the Kickstarter campaign. A fast-paced RPG card game balancing combat with deck-building, packaged for global shipping. 150% funded on Kickstarter in 3 days, shipped to 20+ countries, earned 'Project We Love' status, and validated demand with 100+ backers as a solo founder.
Open case study
Role
Product
Graphic
Marketing
Designer
Date
Outcome
Game Design, Physical Product, Brand/Visual
Tools
Figma, Adobe Suite, KeyShot, Procreate




L'OR Barista Petite: Thinnest Coffee Machine
The L'OR Barista line needed a more compact, sustainable double-capsule machine for space-constrained European kitchens. I contributed to industrial design and engineering, prototyping in 3D CAD and exploring colors, materials, and finishes within manufacturing and sustainability constraints. A machine just 8 cm wide, the thinnest in its class, built with 80% reused parts from existing platforms. Launched as the L'OR Barista Petite, now available across Europe.
Visit product
Role
Industrial
Product
UX
Designer
Date
Outcome
Physical Product, CAD/Prototype
Tools
Fusion 360, SolidWorks, KeyShot, Adobe Suite




L'OR Barista Petite: Thinnest Coffee Machine
The L'OR Barista line needed a more compact, sustainable double-capsule machine for space-constrained European kitchens. I contributed to industrial design and engineering, prototyping in 3D CAD and exploring colors, materials, and finishes within manufacturing and sustainability constraints. A machine just 8 cm wide, the thinnest in its class, built with 80% reused parts from existing platforms. Launched as the L'OR Barista Petite, now available across Europe.
Visit product
Role
Industrial
Product
UX
Designer
Date
Outcome
Physical Product, CAD/Prototype
Tools
Fusion 360, SolidWorks, KeyShot, Adobe Suite




SteamBox: 70% Better Steam Flow
The original SteamBox lunchbox heated unevenly, leaving cold spots that frustrated daily users. I redesigned the inner container to improve steam circulation, using a gas-permeable, waterproof material and reworked geometry. Built CAD prototypes, ran client presentations, and tested the design through 3D-printed iterations. Improved steam permeability by 70%, achieving more uniform heating and a stronger user experience for hot food on the go.
Open case study
Role
Product
Industrial
UX
Designer
Date
Outcome
Physical Product, CAD/Prototype
Tools
Fusion 360




SteamBox: 70% Better Steam Flow
The original SteamBox lunchbox heated unevenly, leaving cold spots that frustrated daily users. I redesigned the inner container to improve steam circulation, using a gas-permeable, waterproof material and reworked geometry. Built CAD prototypes, ran client presentations, and tested the design through 3D-printed iterations. Improved steam permeability by 70%, achieving more uniform heating and a stronger user experience for hot food on the go.
Open case study
Role
Product
Industrial
UX
Designer
Date
Outcome
Physical Product, CAD/Prototype
Tools
Fusion 360




Red Light Strip: Stretchable LED Therapy Sleeve
Combining LED light therapy with athletic wear meant solving a contradiction: stretchability wants loose structures, electronics want stability, comfort wants softness. I researched materials and designed a custom stretch pattern, integrating LEDs, conductive threads, and Arduino Lilypad into a wearable sleeve. Hands-on prototyping and stretch testing drove the design. Achieved +150% stretchability while keeping LEDs functional, packaged as an expo-ready wearable concept.
Open case study
Role
Product
Industrial
UX
Designer
Date
Outcome
Physical Product, E-Textile, CAD/Prototype
Tools
Fusion 360




Red Light Strip: Stretchable LED Therapy Sleeve
Combining LED light therapy with athletic wear meant solving a contradiction: stretchability wants loose structures, electronics want stability, comfort wants softness. I researched materials and designed a custom stretch pattern, integrating LEDs, conductive threads, and Arduino Lilypad into a wearable sleeve. Hands-on prototyping and stretch testing drove the design. Achieved +150% stretchability while keeping LEDs functional, packaged as an expo-ready wearable concept.
Open case study
Role
Product
Industrial
UX
Designer
Date
Outcome
Physical Product, E-Textile, CAD/Prototype
Tools
Fusion 360




Gravity Falls Journals: Illustrated Book Series
Children's and young-adult books published through GoodBrelok needed illustration and editorial layout that combined classical craft with print production constraints. I created illustrations and contributed story-writing across multiple books, working from concept through finished layout for printed editions. Complete book interiors and covers ready for commercial publication. Published as part of GoodBrelok's book catalog, contributing to early-career illustration foundation.
Request full case
Role
Graphic
Product
Designer
Date
Outcome
Brand/Visual
Tools
Adobe Illustrator, Photoshop, Adobe Suite




Gravity Falls Journals: Illustrated Book Series
Children's and young-adult books published through GoodBrelok needed illustration and editorial layout that combined classical craft with print production constraints. I created illustrations and contributed story-writing across multiple books, working from concept through finished layout for printed editions. Complete book interiors and covers ready for commercial publication. Published as part of GoodBrelok's book catalog, contributing to early-career illustration foundation.
Request full case
Role
Graphic
Product
Designer
Date
Outcome
Brand/Visual
Tools
Adobe Illustrator, Photoshop, Adobe Suite



StormRider: 70-Ton Stormwater System
Cities increasingly face flooding, debris-clogged drainage, and crushed-pipe failures from heavy rainfall and modern urban loads. I redesigned a modular stormwater management system focused on durability, maintenance, and failure modes, validated through engineering review and load simulation. A modular system that withstands 70 tons of load and filters rainfall up to 110 mm/hour. Robust infrastructure designed for the exact conditions cities need it for.
Open case study
Role
Industrial
Product
UX
Designer
Date
Outcome
Physical Product, CAD/Prototype
Tools
Fusion 360, SolidWorks, KeyShot



StormRider: 70-Ton Stormwater System
Cities increasingly face flooding, debris-clogged drainage, and crushed-pipe failures from heavy rainfall and modern urban loads. I redesigned a modular stormwater management system focused on durability, maintenance, and failure modes, validated through engineering review and load simulation. A modular system that withstands 70 tons of load and filters rainfall up to 110 mm/hour. Robust infrastructure designed for the exact conditions cities need it for.
Open case study
Role
Industrial
Product
UX
Designer
Date
Outcome
Physical Product, CAD/Prototype
Tools
Fusion 360, SolidWorks, KeyShot




Amazonia: Bilingual Research Hub
Researcher and founder Luciana Duarte needed a bilingual portfolio and research hub to communicate her work on sustainable fashion and Amazonian value chains to journalists, companies, and academics. Over a year, I built a bold, editorial web experience with rainforest-referencing typography and structured sections for consultancy, press, publications, blog, and a PhD-thesis countdown. A living platform balancing activist messaging with editorial clarity. Launched and active.
Visit live site
Role
Marketing
Brand
UX
UI
Designer
Date
Outcome
Web Design, Brand/Visual
Tools
Figma, Framer, Adobe Suite




Amazonia: Bilingual Research Hub
Researcher and founder Luciana Duarte needed a bilingual portfolio and research hub to communicate her work on sustainable fashion and Amazonian value chains to journalists, companies, and academics. Over a year, I built a bold, editorial web experience with rainforest-referencing typography and structured sections for consultancy, press, publications, blog, and a PhD-thesis countdown. A living platform balancing activist messaging with editorial clarity. Launched and active.
Visit live site
Role
Marketing
Brand
UX
UI
Designer
Date
Outcome
Web Design, Brand/Visual
Tools
Figma, Framer, Adobe Suite




Digital+ App: Parenting Journey Redesign
Philips' Digital+ app for expectant parents had inconsistent UI, fragmented flows, and no shared visual language. With developers and senior UX designers, I ran user testing, stakeholder interviews, wireframes, and prototype iterations. A coherent component system, clearer hierarchy, and refined visual quality across the experience. 178% higher user satisfaction in Philips' official usability tests; three redesigned ad placements now programmed for launch. Under NDA
Request full case - Philips employees only
Role
UX
UI
Product
Designer
Date
Outcome
App, UI
Tools
Figma, Prototyping, Confluence




Digital+ App: Parenting Journey Redesign
Philips' Digital+ app for expectant parents had inconsistent UI, fragmented flows, and no shared visual language. With developers and senior UX designers, I ran user testing, stakeholder interviews, wireframes, and prototype iterations. A coherent component system, clearer hierarchy, and refined visual quality across the experience. 178% higher user satisfaction in Philips' official usability tests; three redesigned ad placements now programmed for launch. Under NDA
Request full case - Philips employees only
Role
UX
UI
Product
Designer
Date
Outcome
App, UI
Tools
Figma, Prototyping, Confluence




ReBalans: Salon Booking System
A massage practice in The Hague was juggling fragmented bookings, no clear identity, and disconnected client communication. I designed a new visual identity and logo, then built a SimplyBook-integrated digital booking system with cross-treatment booking, multi-language support, and Google Maps and Calendar integration. A single touchpoint where clients book, the salon manages capacity, and the brand reads as professional. Replaced scattered admin with a smooth, owner-operated system.
Visit live site
Role
UX
UI
Marketing
Designer
Date
Outcome
Web Design, Brand/Visual
Tools
Figma, Framer, SimplyBook




ReBalans: Salon Booking System
A massage practice in The Hague was juggling fragmented bookings, no clear identity, and disconnected client communication. I designed a new visual identity and logo, then built a SimplyBook-integrated digital booking system with cross-treatment booking, multi-language support, and Google Maps and Calendar integration. A single touchpoint where clients book, the salon manages capacity, and the brand reads as professional. Replaced scattered admin with a smooth, owner-operated system.
Visit live site
Role
UX
UI
Marketing
Designer
Date
Outcome
Web Design, Brand/Visual
Tools
Figma, Framer, SimplyBook




MRKT: Trading Website Experience Redesign
MRKT originally used a template-style landing page with repetitive sections, weak hierarchy and popup-heavy flows that created friction before users could understand the actual SaaS value. I analysed competitor platforms, user attention flow and CTA blockers, then rebuilt the experience around clearer messaging, faster scanning and feature-focused sections. The redesigned website now explains the platform’s AI trading tools directly through the interface and guides users toward the core product more clearly.
Request full case
Role
UX
UI
Web
Designer
Date
Outcome
SaaS website redesign
Tools
Figma, Framer, Photoshop




MRKT: Trading Website Experience Redesign
MRKT originally used a template-style landing page with repetitive sections, weak hierarchy and popup-heavy flows that created friction before users could understand the actual SaaS value. I analysed competitor platforms, user attention flow and CTA blockers, then rebuilt the experience around clearer messaging, faster scanning and feature-focused sections. The redesigned website now explains the platform’s AI trading tools directly through the interface and guides users toward the core product more clearly.
Request full case
Role
UX
UI
Web
Designer
Date
Outcome
SaaS website redesign
Tools
Figma, Framer, Photoshop




Petuh Farm B2: Flock Welfare Dashboard
A welfare-monitoring dashboard for poultry farms — combining audio anomaly detection, motion index, egg counts, and mortality data into a single welfare score. Designed for farmers to quickly understand flock health at a glance.
Open case study
Role
Product
UI
UX
Designer
Date
Outcome
Dashboard, Internal Tool
Tools
Figma




Petuh Farm B2: Flock Welfare Dashboard
A welfare-monitoring dashboard for poultry farms — combining audio anomaly detection, motion index, egg counts, and mortality data into a single welfare score. Designed for farmers to quickly understand flock health at a glance.
Open case study
Role
Product
UI
UX
Designer
Date
Outcome
Dashboard, Internal Tool
Tools
Figma




Pratov Design: Interactive Studio Website
My own studio website needed to communicate work and personality without imitating standard portfolio templates. I built a Framer-based site with parallax animations, glowing process page, order form in card layout, and upcoming-news blog. Live as my primary professional presence.
Open case study
Role
Brand
Marketing
UI
UX
Web
Designer
Date
Outcome
Web Design, Brand/Visual
Tools
Framer




Pratov Design: Interactive Studio Website
My own studio website needed to communicate work and personality without imitating standard portfolio templates. I built a Framer-based site with parallax animations, glowing process page, order form in card layout, and upcoming-news blog. Live as my primary professional presence.
Open case study
Role
Brand
Marketing
UI
UX
Web
Designer
Date
Outcome
Web Design, Brand/Visual
Tools
Framer




MyLeveling: Shelf-Ready Supplement Packaging
MyLeveling's supplement packaging needed to translate the brand identity to a shelf context, where it had to communicate quality and category in under three seconds against louder competitor packaging. I extended the brand identity to packaging with focus on clarity, hierarchy, and shelf presence, designing across product variants. Packaging that holds its own in a crowded category and reads as confident, not loud. Shipped across the product line and used as the visual standard for new variants.
Request full case
Role
Industrial
Product
Graphic
Designer
Date
Outcome
Physical Product, Packaging
Tools
Fusion 360, Adobe Illustrator, Adobe Suite




MyLeveling: Shelf-Ready Supplement Packaging
MyLeveling's supplement packaging needed to translate the brand identity to a shelf context, where it had to communicate quality and category in under three seconds against louder competitor packaging. I extended the brand identity to packaging with focus on clarity, hierarchy, and shelf presence, designing across product variants. Packaging that holds its own in a crowded category and reads as confident, not loud. Shipped across the product line and used as the visual standard for new variants.
Request full case
Role
Industrial
Product
Graphic
Designer
Date
Outcome
Physical Product, Packaging
Tools
Fusion 360, Adobe Illustrator, Adobe Suite



Future Phone Concepts: Viral Tech Renders
Tech media outlet AiKakProsto needed exciting future-phone concepts to drive engagement on stories about emerging technology. I designed 8 photorealistic future smartphone renders for top brands (Samsung, Apple, Xiaomi, Huawei, Redmi), exploring under-screen cameras, diamond camera decks, F1-edition designs, pop-up cameras, and ultra-symmetric layouts. Built in Fusion 360 and rendered in KeyShot. Concepts featured across global tech media and YouTube creators with audiences in the millions.
Open case study
Role
Graphic
Product
Designer
Date
Outcome
3D Render, Physical Product
Tools
Fusion 360



Future Phone Concepts: Viral Tech Renders
Tech media outlet AiKakProsto needed exciting future-phone concepts to drive engagement on stories about emerging technology. I designed 8 photorealistic future smartphone renders for top brands (Samsung, Apple, Xiaomi, Huawei, Redmi), exploring under-screen cameras, diamond camera decks, F1-edition designs, pop-up cameras, and ultra-symmetric layouts. Built in Fusion 360 and rendered in KeyShot. Concepts featured across global tech media and YouTube creators with audiences in the millions.
Open case study
Role
Graphic
Product
Designer
Date
Outcome
3D Render, Physical Product
Tools
Fusion 360




Licensed WB Merchandise System
Warner Brothers properties needed Russia-market merchandise visuals that respected the original IP while adapting to local retail channels and production constraints. Through GoodBrelok's official partnership, I designed and produced licensed merchandise visuals for multiple WB properties, working across prints, packaging, and product layouts at scale. A library of compliant, on-brand product visuals deployable across the catalog. Shipped across hundreds of merchandise products.
Request full case
Role
Product
Graphic
Marketing
Designer
Date
Outcome
Brand/Visual, Packaging
Tools
Adobe Illustrator, Photoshop, Adobe Suite




Licensed WB Merchandise System
Warner Brothers properties needed Russia-market merchandise visuals that respected the original IP while adapting to local retail channels and production constraints. Through GoodBrelok's official partnership, I designed and produced licensed merchandise visuals for multiple WB properties, working across prints, packaging, and product layouts at scale. A library of compliant, on-brand product visuals deployable across the catalog. Shipped across hundreds of merchandise products.
Request full case
Role
Product
Graphic
Marketing
Designer
Date
Outcome
Brand/Visual, Packaging
Tools
Adobe Illustrator, Photoshop, Adobe Suite




Godno: Original Streetwear Line
GoodBrelok needed an original streetwear merchandise line that didn't rely on existing licensed IP but could still command shelf attention against import brands. I designed an original collection covering print designs, packaging, and product visuals across apparel and accessories, building a consistent visual identity unique to the line. A self-owned streetwear collection with cohesive visual language. Released commercially through GoodBrelok and circulated in the Russian merchandise market.
Request full case
Role
Marketing
Graphic
Product
Designer
Date
Outcome
Brand/Visual, Packaging
Tools
Adobe Illustrator, Photoshop, Adobe Suite




Godno: Original Streetwear Line
GoodBrelok needed an original streetwear merchandise line that didn't rely on existing licensed IP but could still command shelf attention against import brands. I designed an original collection covering print designs, packaging, and product visuals across apparel and accessories, building a consistent visual identity unique to the line. A self-owned streetwear collection with cohesive visual language. Released commercially through GoodBrelok and circulated in the Russian merchandise market.
Request full case
Role
Marketing
Graphic
Product
Designer
Date
Outcome
Brand/Visual, Packaging
Tools
Adobe Illustrator, Photoshop, Adobe Suite




Battle of Fantasy: Retro Strategy Game UI
Card-drawing mobile strategy games often look identical (dark, gold-trimmed, generic medieval). I wanted to explore whether retro 2D aesthetics could feel modern and playful instead. I designed the mobile UI for a card-drawing strategy game with party and online modes, building a retro 2D style with glowing effects and balanced interaction patterns. A complete game UI concept differentiated from genre defaults. Shipped as a portfolio concept demonstrating game UI direction.
Open case study
Role
Product
UX
UI
Marketing
Brand
Designer
Date
Outcome
App, UI, Game Design
Tools
Figma, Adobe Suite, Photoshop




Battle of Fantasy: Retro Strategy Game UI
Card-drawing mobile strategy games often look identical (dark, gold-trimmed, generic medieval). I wanted to explore whether retro 2D aesthetics could feel modern and playful instead. I designed the mobile UI for a card-drawing strategy game with party and online modes, building a retro 2D style with glowing effects and balanced interaction patterns. A complete game UI concept differentiated from genre defaults. Shipped as a portfolio concept demonstrating game UI direction.
Open case study
Role
Product
UX
UI
Marketing
Brand
Designer
Date
Outcome
App, UI, Game Design
Tools
Figma, Adobe Suite, Photoshop




Pals & Palms: Award-Winning Outdoor Kids Game
Designing a kids' outdoor game requires removing every layer of confusion — children disengage instantly when rules feel unclear. In a university–BS Toys collaboration, I designed Pals & Palms, a pirate-themed outdoor game with simple rules, repeatable play loops, and self-teaching mechanics. I led ideation, prototyping, packaging, and presentation. Won #1 Product at the IDE Expo and was selected by BS Toys for further consideration.
Open case study
Role
Industrial
Product
UX
Designer
Date
Outcome
Physical Product, Game Design, Packaging
Tools
Prototyping




Pals & Palms: Award-Winning Outdoor Kids Game
Designing a kids' outdoor game requires removing every layer of confusion — children disengage instantly when rules feel unclear. In a university–BS Toys collaboration, I designed Pals & Palms, a pirate-themed outdoor game with simple rules, repeatable play loops, and self-teaching mechanics. I led ideation, prototyping, packaging, and presentation. Won #1 Product at the IDE Expo and was selected by BS Toys for further consideration.
Open case study
Role
Industrial
Product
UX
Designer
Date
Outcome
Physical Product, Game Design, Packaging
Tools
Prototyping




Dungeons & More Dungeons: 5-Mode Fantasy Board Game
Dungeon-crawler board games either intimidated newcomers with rule complexity or bored experienced players with shallow modes. I designed an epic fantasy battle board game with a giant playing field, 87 character/magic/monster cards, 16-sided dice, and 5 distinct game modes spanning beginner to advanced play. Led product design from concept through packaging. A scaling dungeon-crawler with longevity built in. Released and sold through Aliexpress and the GoodBrelok catalog.
Visit product
Role
Product
Marketing
Graphic
Designer
Date
Outcome
Game Design, Physical Product, Brand/Visual
Tools
Adobe Suite, Illustrator, Photoshop




Dungeons & More Dungeons: 5-Mode Fantasy Board Game
Dungeon-crawler board games either intimidated newcomers with rule complexity or bored experienced players with shallow modes. I designed an epic fantasy battle board game with a giant playing field, 87 character/magic/monster cards, 16-sided dice, and 5 distinct game modes spanning beginner to advanced play. Led product design from concept through packaging. A scaling dungeon-crawler with longevity built in. Released and sold through Aliexpress and the GoodBrelok catalog.
Visit product
Role
Product
Marketing
Graphic
Designer
Date
Outcome
Game Design, Physical Product, Brand/Visual
Tools
Adobe Suite, Illustrator, Photoshop




YouTube Monopoly: Creator Economy Board Game
GoodBrelok's merchandise line needed a board game that connected with younger, social-media-aware audiences who were ageing out of traditional Monopoly. I designed a strategic board game with a YouTube blogger theme, building rules, game pieces, packaging, and brand visuals to feel recognizable to the target audience. A complete commercial board game product. Launched commercially through the GoodBrelok store and the broader Russian merchandise network.
Visit product
Role
Product
Graphic
Marketing
Designer
Date
Outcome
Game Design, Physical Product, Brand/Visual
Tools
Adobe Suite, Illustrator, Photoshop




YouTube Monopoly: Creator Economy Board Game
GoodBrelok's merchandise line needed a board game that connected with younger, social-media-aware audiences who were ageing out of traditional Monopoly. I designed a strategic board game with a YouTube blogger theme, building rules, game pieces, packaging, and brand visuals to feel recognizable to the target audience. A complete commercial board game product. Launched commercially through the GoodBrelok store and the broader Russian merchandise network.
Visit product
Role
Product
Graphic
Marketing
Designer
Date
Outcome
Game Design, Physical Product, Brand/Visual
Tools
Adobe Suite, Illustrator, Photoshop




GravityPoly: Gravity Falls Board Game
Gravity Falls fans wanted high-quality merchandise that respected the show's visual language, in a market where most licensed knockoffs felt cheap or generic. I designed a Monopoly variant set in the Gravity Falls universe, covering the board, cards, and packaging, balancing recognisable show references with original game mechanics for replayability. A complete fan board game that respects the source material. Launched commercially through MysteryShack and remains in catalog.
Visit product
Role
Marketing
Graphic
Product
Designer
Date
Outcome
Game Design, Physical Product, Brand/Visual
Tools
Adobe Suite, Illustrator, Photoshop




GravityPoly: Gravity Falls Board Game
Gravity Falls fans wanted high-quality merchandise that respected the show's visual language, in a market where most licensed knockoffs felt cheap or generic. I designed a Monopoly variant set in the Gravity Falls universe, covering the board, cards, and packaging, balancing recognisable show references with original game mechanics for replayability. A complete fan board game that respects the source material. Launched commercially through MysteryShack and remains in catalog.
Visit product
Role
Marketing
Graphic
Product
Designer
Date
Outcome
Game Design, Physical Product, Brand/Visual
Tools
Adobe Suite, Illustrator, Photoshop




Miro: Sharing Flow Redesign
Miro sharing is powerful, but permission, scope and link type were compressed into one modal, making access outcomes hard to predict. I analysed user feedback, Miro’s own access rules and the current sharing flow, then redesigned the experience around three clearer decisions: permission, scope and access route. The concept makes access levels visible, separates link types and moves board access into progressive disclosure to reduce ambiguity without reducing product capability.
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Role
Product
UX
UI
Designer
Date
Outcome
Redesigned sharing modal, permission cards
Tools
Figma, Miro, Photoshop




Miro: Sharing Flow Redesign
Miro sharing is powerful, but permission, scope and link type were compressed into one modal, making access outcomes hard to predict. I analysed user feedback, Miro’s own access rules and the current sharing flow, then redesigned the experience around three clearer decisions: permission, scope and access route. The concept makes access levels visible, separates link types and moves board access into progressive disclosure to reduce ambiguity without reducing product capability.
Request full case
Role
Product
UX
UI
Designer
Date
Outcome
Redesigned sharing modal, permission cards
Tools
Figma, Miro, Photoshop




Abakus: Kids Learning Digital Platform
Designed a UI concept for Abakus Mental Math School's digital experience supporting children aged 7–15 in their mental arithmetic courses. Built clean, kid-friendly layouts with clear progress tracking and gamification elements in Figma. Concept used as a reference for digital direction.
Visit product
Role
Web
UI
UX
Designer
Date
Outcome
App, UI
Tools
Figma




Abakus: Kids Learning Digital Platform
Designed a UI concept for Abakus Mental Math School's digital experience supporting children aged 7–15 in their mental arithmetic courses. Built clean, kid-friendly layouts with clear progress tracking and gamification elements in Figma. Concept used as a reference for digital direction.
Visit product
Role
Web
UI
UX
Designer
Date
Outcome
App, UI
Tools
Figma




Tripp3r: Station-to-Station Travel Planner
Tripp3r needed a travel planner mobile app with a bright, branded interface for planning journeys across 12 stations. I designed wireframes from paper sketches into Adobe XD, including departure/arrival selection, map routing, transfer points, landmark info, line-by-line views, and PDF export. Added CO2-saving info to nudge sustainable travel. Shipped as Tripp3r's main planning experience.
Open case study
Role
UX
UI
Product
Designer
Date
Outcome
App, UI
Tools
Figma




Tripp3r: Station-to-Station Travel Planner
Tripp3r needed a travel planner mobile app with a bright, branded interface for planning journeys across 12 stations. I designed wireframes from paper sketches into Adobe XD, including departure/arrival selection, map routing, transfer points, landmark info, line-by-line views, and PDF export. Added CO2-saving info to nudge sustainable travel. Shipped as Tripp3r's main planning experience.
Open case study
Role
UX
UI
Product
Designer
Date
Outcome
App, UI
Tools
Figma




Netjes Zijn: Trust-First Cleaning Website
NetjesZijn, a Dutch cleaning service, needed a brand identity and marketing website that built trust without resorting to generic stock-photo aesthetics common in the industry. I designed a calm, professional visual system including the logotype, photography direction, and a Framer site, anchored in clarity and quiet confidence. A brand and site that communicates reliability and care at first glance. Launched as the company's primary identity and customer-facing channel.
Visit live site
Role
Web
UI
UX
Designer
Date
Outcome
Brand/Visual, Web Design
Tools
Figma, Framer, Adobe Suite




Netjes Zijn: Trust-First Cleaning Website
NetjesZijn, a Dutch cleaning service, needed a brand identity and marketing website that built trust without resorting to generic stock-photo aesthetics common in the industry. I designed a calm, professional visual system including the logotype, photography direction, and a Framer site, anchored in clarity and quiet confidence. A brand and site that communicates reliability and care at first glance. Launched as the company's primary identity and customer-facing channel.
Visit live site
Role
Web
UI
UX
Designer
Date
Outcome
Brand/Visual, Web Design
Tools
Figma, Framer, Adobe Suite




Hide & Hunt: AR Treasure Hunt App
Most location-based games feel either gambling-adjacent (lootboxes) or chore-like (Pokemon-Go fatigue). I wanted to explore whether NFT-style local exploration could feel playful instead. I designed AR mechanics, glass-morphism UI, infinity-scroll home screens, NFT collection integration, and AI photo recognition for treasure verification, structured around walking exploration of a user's own city. A complete concept app. Shipped as a portfolio concept demonstrating modern mobile design and product thinking.
View Figma
Role
UX
UI
Product
Designer
Date
Outcome
App, UI
Tools
Figma, Adobe Suite, Prototyping




Hide & Hunt: AR Treasure Hunt App
Most location-based games feel either gambling-adjacent (lootboxes) or chore-like (Pokemon-Go fatigue). I wanted to explore whether NFT-style local exploration could feel playful instead. I designed AR mechanics, glass-morphism UI, infinity-scroll home screens, NFT collection integration, and AI photo recognition for treasure verification, structured around walking exploration of a user's own city. A complete concept app. Shipped as a portfolio concept demonstrating modern mobile design and product thinking.
View Figma
Role
UX
UI
Product
Designer
Date
Outcome
App, UI
Tools
Figma, Adobe Suite, Prototyping




X-Alphabet: Low-Reading Word Card Game
Kids with attention disorders struggle with reading-heavy games but still want to play with peers. Existing card games either required strong reading or felt patronizing. I designed a 25-paired-letter card game where players form the longest possible word, using AI-generated illustrations for fast iteration and visually simple rules that work without strong reading focus. A short-attention-span-friendly card game with peer-play mechanics. Released through GoodBrelok and Dextra Association.
Request full case
Role
Product
Graphic
Designer
Date
Outcome
Game Design, Physical Product
Tools
Adobe Suite, Midjourney, Illustrator




X-Alphabet: Low-Reading Word Card Game
Kids with attention disorders struggle with reading-heavy games but still want to play with peers. Existing card games either required strong reading or felt patronizing. I designed a 25-paired-letter card game where players form the longest possible word, using AI-generated illustrations for fast iteration and visually simple rules that work without strong reading focus. A short-attention-span-friendly card game with peer-play mechanics. Released through GoodBrelok and Dextra Association.
Request full case
Role
Product
Graphic
Designer
Date
Outcome
Game Design, Physical Product
Tools
Adobe Suite, Midjourney, Illustrator




Mondrian-Inspired Dental Website
A Dutch dentist's existing website was slow, hard to navigate, and failed to reflect their Mondrian-inspired brand. Patients struggled to find information about treatments and booking. I redesigned the site with a modern layout using the brand's signature primary colours and grid composition, then rewrote the structure around patient priorities. A faster, clearer site that signals modern care while honoring the brand's design heritage. Improved first-impression for prospective patients.
Open case study
Role
Brand
UX
UI
Web
Designer
Date
Outcome
Web Design, Brand/Visual
Tools
Figma, Framer, Adobe Suite




Mondrian-Inspired Dental Website
A Dutch dentist's existing website was slow, hard to navigate, and failed to reflect their Mondrian-inspired brand. Patients struggled to find information about treatments and booking. I redesigned the site with a modern layout using the brand's signature primary colours and grid composition, then rewrote the structure around patient priorities. A faster, clearer site that signals modern care while honoring the brand's design heritage. Improved first-impression for prospective patients.
Open case study
Role
Brand
UX
UI
Web
Designer
Date
Outcome
Web Design, Brand/Visual
Tools
Figma, Framer, Adobe Suite




Quick Bike Repair: Service Website with Character
A bike repair and resale company needed a website reflecting both quality and personality. The previous identity felt generic and didn't communicate craft. I explored two visual directions, a darker modern palette and a neobrutalism-style saturated approach, to find the right brand voice. Added a battery-repair service page and an Aldo bike model showcase. A confident, on-brand website with clear service paths. Improved their online presence to attract more local customers.
Request full case
Role
UI
UX
Brand
Web
Designer
Date
Outcome
Web Design, Brand/Visual
Tools
Figma, Framer, Adobe Suite




Quick Bike Repair: Service Website with Character
A bike repair and resale company needed a website reflecting both quality and personality. The previous identity felt generic and didn't communicate craft. I explored two visual directions, a darker modern palette and a neobrutalism-style saturated approach, to find the right brand voice. Added a battery-repair service page and an Aldo bike model showcase. A confident, on-brand website with clear service paths. Improved their online presence to attract more local customers.
Request full case
Role
UI
UX
Brand
Web
Designer
Date
Outcome
Web Design, Brand/Visual
Tools
Figma, Framer, Adobe Suite




Cohen Yoga: Calm Class Booking Website
A yoga instructor in The Hague needed a simple website with class schedule and booking, replacing a shared platform that diluted her independent brand. I built a clean, calm-looking site with class information, instructor positioning, and integrated booking flow. A focused single-instructor presence that reads as professional and inviting. Launched as her primary client-facing channel and freed her from the shared platform.
Request full case
Role
Web
UX
UI
Designer
Date
Outcome
Web Design
Tools
WordPress, Framer, Figma




Cohen Yoga: Calm Class Booking Website
A yoga instructor in The Hague needed a simple website with class schedule and booking, replacing a shared platform that diluted her independent brand. I built a clean, calm-looking site with class information, instructor positioning, and integrated booking flow. A focused single-instructor presence that reads as professional and inviting. Launched as her primary client-facing channel and freed her from the shared platform.
Request full case
Role
Web
UX
UI
Designer
Date
Outcome
Web Design
Tools
WordPress, Framer, Figma




Oliynyk Farm: Bilingual Agro Export Website
A top Ukrainian agro-producer in the Dnipro region needed a clear bilingual website showcasing wheat and agro-culture services to attract international buyers, distinct from local-only competitors. I designed a modern, branded site with a custom logo and clear product-and-service navigation, structured for buyer due diligence. A bilingual digital presence that reads as serious agro export, not a local farm shop. Launched as the company's primary digital channel for international outreach.
Request full case
Role
UI
UX
Brand
Web
Designer
Date
Outcome
Web Design, Brand/Visual
Tools
Figma, WordPress, Adobe Suite




Oliynyk Farm: Bilingual Agro Export Website
A top Ukrainian agro-producer in the Dnipro region needed a clear bilingual website showcasing wheat and agro-culture services to attract international buyers, distinct from local-only competitors. I designed a modern, branded site with a custom logo and clear product-and-service navigation, structured for buyer due diligence. A bilingual digital presence that reads as serious agro export, not a local farm shop. Launched as the company's primary digital channel for international outreach.
Request full case
Role
UI
UX
Brand
Web
Designer
Date
Outcome
Web Design, Brand/Visual
Tools
Figma, WordPress, Adobe Suite




Ken Asia: Mining Engineering Web Presence
Ken Asia, a leading mining engineering and surveying firm in Kyrgyzstan, lacked a clear corporate web presence to communicate its technical services to international clients. I designed and built a structured website covering technical documentation services, mineral extraction methods, and environmental design, with clear navigation for procurement decision-makers. A serious B2B web presence aligned with industry credibility. Launched as the company's primary digital channel.
Visit live site
Role
Web
UX
UI
Brand
Designer
Date
Outcome
Web Design
Tools
Figma, WordPress, Framer




Ken Asia: Mining Engineering Web Presence
Ken Asia, a leading mining engineering and surveying firm in Kyrgyzstan, lacked a clear corporate web presence to communicate its technical services to international clients. I designed and built a structured website covering technical documentation services, mineral extraction methods, and environmental design, with clear navigation for procurement decision-makers. A serious B2B web presence aligned with industry credibility. Launched as the company's primary digital channel.
Visit live site
Role
Web
UX
UI
Brand
Designer
Date
Outcome
Web Design
Tools
Figma, WordPress, Framer




Family Coffeehouse Ordering Website
A family-run coffeehouse operating since 1978 needed a website that captured its warmth and supported online ordering, replacing an older site that felt outdated. I redesigned the web experience with refreshed brand identity, a menu section, an online order page, and tested a lighter variant before committing to a warmer palette. A site that reads as welcoming and family-run while supporting modern hospitality flows. Launched as the cafe's primary online presence.
Request full case
Role
UI
UX
Brand
Web
Designer
Date
Outcome
Web Design
Tools
WordPress, Framer, Figma




Family Coffeehouse Ordering Website
A family-run coffeehouse operating since 1978 needed a website that captured its warmth and supported online ordering, replacing an older site that felt outdated. I redesigned the web experience with refreshed brand identity, a menu section, an online order page, and tested a lighter variant before committing to a warmer palette. A site that reads as welcoming and family-run while supporting modern hospitality flows. Launched as the cafe's primary online presence.
Request full case
Role
UI
UX
Brand
Web
Designer
Date
Outcome
Web Design
Tools
WordPress, Framer, Figma










