Card games tend to feel too complex for casual play or too shallow for serious players. As founder of BekFlip Games, I designed Billion Battles end-to-end: rules, mechanics, artwork, packaging, and the Kickstarter campaign. A fast-paced RPG card game balancing combat with deck-building, packaged for global shipping. 150% funded on Kickstarter in 3 days, shipped to 20+ countries, earned 'Project We Love' status, and validated demand with 100+ backers as a solo founder.

MyLeveling's supplement packaging needed to translate the brand identity to a shelf context, where it had to communicate quality and category in under three seconds against louder competitor packaging. I extended the brand identity to packaging with focus on clarity, hierarchy, and shelf presence, designing across product variants. Packaging that holds its own in a crowded category and reads as confident, not loud. Shipped across the product line and used as the visual standard for new variants.

Abakus School needed consistent campaign visuals across digital and print for course launches, season sales, and social media across 216 locations, without a dedicated marketing design team. I designed promotional posters, banners, Instagram and Facebook posts, and event campaigns aligned to the school's academic tone and age-mixed audience. A repeatable visual system for ongoing campaigns. Reached the school's 50,000+ student audience across 216 locations.

Tech media outlet AiKakProsto needed exciting future-phone concepts to drive engagement on stories about emerging technology. I designed 8 photorealistic future smartphone renders for top brands (Samsung, Apple, Xiaomi, Huawei, Redmi), exploring under-screen cameras, diamond camera decks, F1-edition designs, pop-up cameras, and ultra-symmetric layouts. Built in Fusion 360 and rendered in KeyShot. Concepts featured across global tech media and YouTube creators with audiences in the millions.

Children's and young-adult books published through GoodBrelok needed illustration and editorial layout that combined classical craft with print production constraints. I created illustrations and contributed story-writing across multiple books, working from concept through finished layout for printed editions. Complete book interiors and covers ready for commercial publication. Published as part of GoodBrelok's book catalog, contributing to early-career illustration foundation.

Warner Brothers properties needed Russia-market merchandise visuals that respected the original IP while adapting to local retail channels and production constraints. Through GoodBrelok's official partnership, I designed and produced licensed merchandise visuals for multiple WB properties, working across prints, packaging, and product layouts at scale. A library of compliant, on-brand product visuals deployable across the catalog. Shipped across hundreds of merchandise products.

GoodBrelok needed an original streetwear merchandise line that didn't rely on existing licensed IP but could still command shelf attention against import brands. I designed an original collection covering print designs, packaging, and product visuals across apparel and accessories, building a consistent visual identity unique to the line. A self-owned streetwear collection with cohesive visual language. Released commercially through GoodBrelok and circulated in the Russian merchandise market.

Researcher and founder Luciana Duarte needed a bilingual portfolio and research hub to communicate her work on sustainable fashion and Amazonian value chains to journalists, companies, and academics. Over a year, I built a bold, editorial web experience with rainforest-referencing typography and structured sections for consultancy, press, publications, blog, and a PhD-thesis countdown. A living platform balancing activist messaging with editorial clarity. Launched and active.

Philips design teams lacked clear documentation for ads, mockups, and design system usage, which slowed cross-functional work. With engineers and senior designers, I documented the design system, ad-format guidelines, and full design process for Digital+. A living guide covering accessibility, components, and the ad pipeline end to end. Adopted across teams as the canonical reference for pregnancy and postpartum journeys. Under NDA

Marketing and LiveOps at Philips spent hours manually creating ads with the right formats, partner logos, and export settings. I designed and built Frozone, a fully local internal tool with 36+ features that auto-generates ready-to-use creatives. It handles partner logo placement, brand-safe color rules, batch export, and frosted-bar variations from a single interface. Cut creative production time by 95%, turning hours of manual work into minutes. Under NDA

ReBalans had a cold, generic identity that did not reflect the warm salon atmosphere or help attract new clients. I researched competitors, salon mood and client feedback, then developed a softer visual direction around an RB flower mark, warm natural colours and calm wellness imagery. The final system included a logo, service menus, QR flyers, promo banners and seasonal offers. In demo testing, the new style improved recognition and raised promo engagement by 30%.

MyLeveling needed a distinct identity for a new supplement brand entering a crowded wellness market. I researched athletic, bio-hacking and performance-focused users, studied competitor brands, then explored colour systems, typography and logo directions. The final identity uses a sharp ML symbol, clean grotesque typography and blue accent details across packaging and merchandise. The new style helped the brand launch with a clearer, more ownable look.

A bike repair and resale company needed a website reflecting both quality and personality. The previous identity felt generic and didn't communicate craft. I explored two visual directions, a darker modern palette and a neobrutalism-style saturated approach, to find the right brand voice. Added a battery-repair service page and an Aldo bike model showcase. A confident, on-brand website with clear service paths. Improved their online presence to attract more local customers.

Netjes Zijn needed a new identity that instantly communicated cleaning, trust and professionalism while still reflecting the company’s values and story. I researched the cleaning-service market, mapped the client’s requirements and explored many logo directions before building a clean NZ mark with sparkle and cleaning cues. The identity was tested on business cards and small merchandise. The first card batch matched the intended user perception and gave the brand a clearer, more memorable look.

Card-drawing mobile strategy games often look identical (dark, gold-trimmed, generic medieval). I wanted to explore whether retro 2D aesthetics could feel modern and playful instead. I designed the mobile UI for a card-drawing strategy game with party and online modes, building a retro 2D style with glowing effects and balanced interaction patterns. A complete game UI concept differentiated from genre defaults. Shipped as a portfolio concept demonstrating game UI direction.

Dungeon-crawler board games either intimidated newcomers with rule complexity or bored experienced players with shallow modes. I designed an epic fantasy battle board game with a giant playing field, 87 character/magic/monster cards, 16-sided dice, and 5 distinct game modes spanning beginner to advanced play. Led product design from concept through packaging. A scaling dungeon-crawler with longevity built in. Released and sold through Aliexpress and the GoodBrelok catalog.

GoodBrelok's merchandise line needed a board game that connected with younger, social-media-aware audiences who were ageing out of traditional Monopoly. I designed a strategic board game with a YouTube blogger theme, building rules, game pieces, packaging, and brand visuals to feel recognizable to the target audience. A complete commercial board game product. Launched commercially through the GoodBrelok store and the broader Russian merchandise network.

A massage practice in The Hague was juggling fragmented bookings, no clear identity, and disconnected client communication. I designed a new visual identity and logo, then built a SimplyBook-integrated digital booking system with cross-treatment booking, multi-language support, and Google Maps and Calendar integration. A single touchpoint where clients book, the salon manages capacity, and the brand reads as professional. Replaced scattered admin with a smooth, owner-operated system.

My own studio website needed to communicate work and personality without imitating standard portfolio templates. I built a Framer-based site with parallax animations, glowing process page, order form in card layout, and upcoming-news blog. Live as my primary professional presence.

A Dutch dentist's existing website was slow, hard to navigate, and failed to reflect their Mondrian-inspired brand. Patients struggled to find information about treatments and booking. I redesigned the site with a modern layout using the brand's signature primary colours and grid composition, then rewrote the structure around patient priorities. A faster, clearer site that signals modern care while honoring the brand's design heritage. Improved first-impression for prospective patients.

Ken Asia, a leading mining engineering and surveying firm in Kyrgyzstan, lacked a clear corporate web presence to communicate its technical services to international clients. I designed and built a structured website covering technical documentation services, mineral extraction methods, and environmental design, with clear navigation for procurement decision-makers. A serious B2B web presence aligned with industry credibility. Launched as the company's primary digital channel.

Gravity Falls fans wanted high-quality merchandise that respected the show's visual language, in a market where most licensed knockoffs felt cheap or generic. I designed a Monopoly variant set in the Gravity Falls universe, covering the board, cards, and packaging, balancing recognisable show references with original game mechanics for replayability. A complete fan board game that respects the source material. Launched commercially through MysteryShack and remains in catalog.

Dextra Fest needed event merchandise that captured a single-event identity while still being wearable beyond the event itself. I designed apparel prints, packaging, and event-specific visual identity, balancing event-specific references with timeless wearability. A complete event merchandise line distributed on-site and through associated channels. Distributed at the event and absorbed into Dextra Association's broader merchandise activity.

Russian-language graphic novel readers had limited access to high-quality localized titles. Existing translations often broke typography, layout, and visual consistency with the original art. My first design role: removing original lettering and replacing it with Russian translations that matched each book's art style, line weight, and pacing in Photoshop. Carefully relettered editions ready for publication. ~400 pages localized across multiple published graphic novels.

A top Ukrainian agro-producer in the Dnipro region needed a clear bilingual website showcasing wheat and agro-culture services to attract international buyers, distinct from local-only competitors. I designed a modern, branded site with a custom logo and clear product-and-service navigation, structured for buyer due diligence. A bilingual digital presence that reads as serious agro export, not a local farm shop. Launched as the company's primary digital channel for international outreach.

A family-run coffeehouse operating since 1978 needed a website that captured its warmth and supported online ordering, replacing an older site that felt outdated. I redesigned the web experience with refreshed brand identity, a menu section, an online order page, and tested a lighter variant before committing to a warmer palette. A site that reads as welcoming and family-run while supporting modern hospitality flows. Launched as the cafe's primary online presence.

Kids with attention disorders struggle with reading-heavy games but still want to play with peers. Existing card games either required strong reading or felt patronizing. I designed a 25-paired-letter card game where players form the longest possible word, using AI-generated illustrations for fast iteration and visually simple rules that work without strong reading focus. A short-attention-span-friendly card game with peer-play mechanics. Released through GoodBrelok and Dextra Association.

Dextra Holland exports Dutch goods (cheeses, tulips, delicacies) to Kyrgyzstan and lacked a full e-commerce platform to serve cross-border buyers. I designed and built a complete online shop with product catalog, cart, checkout, payment gateway, order management, customer accounts, and analytics. A working cross-border retail channel handling currency, language, and shipping logic. Launched as the company's main retail channel for Dutch goods in Kyrgyzstan.