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Philips
Frozone app icon

Frozone

Ad creatives in minutes, not hours

Ad creatives in minutes, not hours

LiveOps at Philips ships dozens of partner creatives for the Pregnancy+ app every week. I designed and built Frozone, a local web tool that turns a partner photo into correctly branded and sized creatives in a few clicks.

LiveOps at Philips ships dozens of partner creatives for the Pregnancy+ app every week. I designed and built Frozone, a local web tool that turns a partner photo into correctly branded and sized creatives in a few clicks.

Client

Philips Pregnancy+ LiveOps

Role

Designed and built the tool

Year

2025

Tools

Figma, Figma Make, v0

Frozone interface: frosted bar, logo placement and batch preview

The problem

The problem

Every creative went through a designer

Every creative went through a designer

Every week LiveOps ships dozens of images in 13 formats, each with the right branding, logos and file size. A request meant searching Figma templates, re-exporting, resizing, renaming and checking file sizes. A batch of ten images took three to five hours.

Every week LiveOps ships dozens of images in 13 formats, each with the right branding, logos and file size. A request meant searching Figma templates, re-exporting, resizing, renaming and checking file sizes. A batch of ten images took three to five hours.

The manual loop

1

Partner sends the image assets to the campaign manager

2

The manager briefs a designer with a ZIP or Excel file

3

The designer finds the file, the ad type and the logo, renames frames and exports under 500 KB

4

The exports go back to the manager as a ZIP

5

Review and feedback, mostly about cropping and position

6

The designer reworks, renames and exports again

7

Updated assets go back for a final check

8

The manager approves and books the ad

Partner ad creatives that LiveOps ships every week

The tool

The tool

Frosted-bar creatives in seconds

Frosted-bar creatives in seconds

LiveOps drops in partner photos and Frozone handles the rest: the frosted bar, logo placement and tone, a second logo, a play badge, every format size and a ZIP export with names and file sizes already right. It runs locally, so assets never leave the laptop.

LiveOps drops in partner photos and Frozone handles the rest: the frosted bar, logo placement and tone, a second logo, a play badge, every format size and a ZIP export with names and file sizes already right. It runs locally, so assets never leave the laptop.

Overview of the 35+ Frozone features

More than 35 features in one interface, from batch upload and the partner logo library to smart file size targets.

Before

With Frozone

Designer bottleneck

Self-serve generation

Template hunting

One-click format chips

Layer naming mess

Auto-named exports

Logo drift

Searchable logo library

File size policing

Built-in file size guardrails

Impact

Impact

95% less time per campaign

95% less time per campaign

On average Frozone cuts production time by about 95%. For a 50-image campaign that is roughly 9 to 14 hours back for LiveOps, time the team now spends on creative strategy instead of manual work.

On average Frozone cuts production time by about 95%. For a 50-image campaign that is roughly 9 to 14 hours back for LiveOps, time the team now spends on creative strategy instead of manual work.

Manual work

1 to 2 hours

1 to 2 hours

per creative

3 to 5 hours

3 to 5 hours

per batch of ten

With Frozone

3 to 5 minutes

3 to 5 minutes

per creative

10 to 20 minutes

10 to 20 minutes

per batch of ten

Measured savings: 95.6% for a single creative and 93.8% for an average batch of ten.

Frozone 3

Frozone 3

CoupCut for coupon logos

CoupCut for coupon logos

Coupon ads need the sponsor’s logo cut out on a circle. CoupCut does it in one step: scale and offset the logo, clean the background with a brush or a magic eraser, and export an 800 by 800 PNG with a transparent punch.

Coupon ads need the sponsor’s logo cut out on a circle. CoupCut does it in one step: scale and offset the logo, clean the background with a brush or a magic eraser, and export an 800 by 800 PNG with a transparent punch.

CoupCut interface for coupon logo cutouts

Mockups

Mockups

Phone mockups without a Figma seat

Phone mockups without a Figma seat

Campaign and partnership teams needed Pregnancy+ mockups but had no Figma seats. The MockUps Generator adds a sponsor’s logo to an illustration or stock image and packs it into every ad format and phone mockup at once, with Excel for bulk input and a shared library of sponsor logos. It was tested with the marketing team on a running campaign.

Campaign and partnership teams needed Pregnancy+ mockups but had no Figma seats. The MockUps Generator adds a sponsor’s logo to an illustration or stock image and packs it into every ad format and phone mockup at once, with Excel for bulk input and a shared library of sponsor logos. It was tested with the marketing team on a running campaign.

MockUps Generator in Figma with Excel integration and sponsor logo library

Roadmap

Roadmap

One tool at a time

One tool at a time

Frozone is part of a set of tools I built for the ad workflow in 2025: new design guidelines, a Digital+ style image generator, the Figma mockup maker, onboarding templates and Frozone with its text control and CoupCut updates. Image generation control, a 3D banner background tool and a Google Ad Manager connection are next.

Frozone is part of a set of tools I built for the ad workflow in 2025: new design guidelines, a Digital+ style image generator, the Figma mockup maker, onboarding templates and Frozone with its text control and CoupCut updates. Image generation control, a 3D banner background tool and a Google Ad Manager connection are next.

AdWise tools roadmap for 2025 and 2026
Live prototype of the new ad formats tested on a real phone

Ad design for Digital+ apps

The research and the nine new formats.

AdWise+ guide book pages with accessibility and tap accuracy checks

AdWise+ design guidelines

The guide book for every ad in Pregnancy+.

Let’s talk about the role

Beck is open to UX, Product, and Engineering roles in the Netherlands.

Get in touch

View CV

LOCATION

The Hague, NL

STATUS

Available now

ELIGIBILITY

Work eligible in NL, EU, EAEU

QUICK RECRUITER SUMMARY

Selected work

Philips, JDE Peet’s, bol.com, Miro, BurgerKing

Focus

Digital tools, physical products, brand systems

Collaboration

Product, engineering, stakeholders

Email

beck@prat.design

LinkedIn

Connect with Beck

Let’s talk about the role

Beck is open to UX, Product, and Engineering roles in the Netherlands.

Contact

View CV

LOCATION

The Hague, NL

STATUS

Available now

ELIGIBILITY

Work eligible in NL, EU, EAEU

QUICK RECRUITER SUMMARY

Selected work

Philips, JDE Peet’s, bol.com, Miro, BurgerKing

Focus

Digital tools, physical products, brand systems

Collaboration

Product, engineering, stakeholders

Email

beck@prat.design

LinkedIn

Connect with Beck